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1. Get to the Point as Quick as Possible Web pages must be designed to facilitate the ease of reading content through the effective use of colors, typography, spacing, etc. What you can do: Get to the point as quickly as possible. Cut out unnecessary information. Use easy-to-understand, shorter, common words and phrases. Avoid long paragraphs and sentences. Use time saving and attention grabbing writing techniques, such using numbers instead of spelling them out. Use “1,000” as opposed to “one thousand,” which facilitates scanning and skimming. 2. Use Headings to Break Up Long Articles Internet readers inspect web pages in blocks and sections, or which is called “block reading.” That is, when we look at a webpage, we tend to see it not as a whole, but rather as compartmentalized chunks of information. We tend to read in blocks, going directly to items that seem to match what we’re actively looking for. What you can do: Before writing a post, consider organizing your thoughts in logical chunks by first outlining what you’ll write. Use simple and concise headings. Use keyword-rich headings to aid skimming, as well as those that use their browser’s search feature (Ctrl + F on Windows, Command + F on Mac). 3. Help Readers Scan Your Web Pages Quickly Web users tend to skim content, so designing and structuring your web pages with skimming in mind can improve usability (as much as 47% according to research). What you can do: Make the first two words count because users tend to read the first few words of headings, titles and links when they’re scanning a webpage. Front-load keywords in webpage titles, headings and links by using the passive voice as an effective writing device. Place important information at the top of your articles. 4. Use Bulleted Lists and Text Formatting Users fixate longer on bulleted lists and text formatting (such as bolding and italics). These text-styling tools can garner attention because of their distinctive appearance as well as help speed up reading by way of breaking down information into discrete parts and highlighting important keywords and phrases. What you can do: Consider breaking up a paragraph into bulleted points. Highlight important information in bold and italics. 5. Use Visuals Strategically Photos,...
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The Top 4 Mistakes NOT to Make on LinkedIn Compared to Facebook, Twitter, Tumblr and Instagram, LinkedIn really has a special designation: professional networking. And there is a difference between professional and personal networking, I see the same mistakes over and over! And, on LinkedIn, those faux pas can damage your career. In fact, data shows that LinkedIn is especially helpful when it comes to landing higher-paying jobs—”informal recruitment” is a favorite of hiring managers aiming to fill positions up there on the pay-scale. So whether you’re hunting for a new job, making the most of the one you have or just looking to learn about professional possibilities, avoid these four big LinkedIn mistakes: 1. Not Using a Picture One of the biggest mistakes I see is no photo. Do you know that you are seven times more likely to have your profile viewed if you have one? Like a house that’s on sale, the assumption is that if there’s no photo, something’s wrong.If you leave a networking event with a handful of business cards, intending to follow up on LinkedIn, it’s much harder for you to remember who’s who without pictures. A missing photo can easily lead to missed connections. 2. Putting Up the Wrong Picture No dog, no husband, no baby! Your photo is meant to show you at your professional—not personal—best. Especially for mothers getting back into the workforce, a picture of their child doesn’t convey that they’re ready for a full-time job. 3. Another photo blunder Misrepresenting your appearance. I see older people who are worried about age discrimination use a photo of themselves in their 30s, but an interviewer wasn’t expecting them to look so different. And instead of listening to your answers, the interviewer will think you’re deceptive. Unless you’re getting hired for a modeling gig, people are just looking for energy, which you can communicate through great posture, open eyes and a smile. In fact, HSN Beauty found that, when paging through LinkedIn profiles, 19% of recruiters look only at your profile picture. 4. Skipping the Status Between Twitter and Facebook, people have a pretty good idea of what you’re up to socially. But your LinkedIn status is the right place to update your network about your professional accomplishments and progress. You could be updating...
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Words are powerful, Article by Lisa Virkus They can move us, engage our emotions in ways we don’t even realize and persuade us to take a course of action we may not have ordinarily taken. That is why the words you use to help you tell the story of your products and services are so important. They can be the difference between telling and selling, and someone browsing or buying. Fortunately, there are some words and phrases that have been tried and tested to help boost engagement and conversions regardless of your industry. So to help you, here are seven words I’ve found to be extremely effective, regardless of who or what I’m writing about. 1. “You” No word in marketing is, or ever will be, as powerful as the word “you”. The more you can make your marketing about your target audience, and their needs, their problems, their desires and their frustrations the more effective it will be. Remember your potential customer doesn’t care about you – at first anyway, they want to know what is in it for them and how you can solve their challenges and meet their needs like no one else can. With this in mind, one of your main objectives when writing your marketing material should be to use the word “you” as many times as possible. Customer focused words like “you” should appear at least twice as many times as self-focused words like your business name, “we”, “us”, “ours”, “me” or “I”. 2. “Guarantee” When you are willing to back your own product or service with a guarantee, particularly a 100% money back guarantee, you minimize the risk for your customer and give them a sense of safety and security at the time of purchase. Offering a guarantee can also help you persuade your potential customer into feeling like they have nothing to lose and everything to gain by buying from you. 3. “Free” While some marketers over the years have questioned whether the word “free” is still effective in marketing, the fact remains that we all love freebies. The impact of the word, however, depends greatly on what it is linked to. “A free quote” for instance, isn’t a good “free” incentive. Let’s...
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Article by, Brent Virkus of Find the Capital and TRiTON Capital Advisory We all know the housing market has made a reversal and is starting a vary significant uptrend. We ran across an interesting article on Market Watch that highlighted the Top 10 Fastest Growing Residential Markets in the Country. You may be surprised at the results. Pay special attention to number 7…. Oakland California Orange Country California Santa Barbara California San Jose California Seattle Washington Los Angeles California Detroit Michigan Portland Oregon San Diego California Reno Nevada You probably know that I’m a Detroit Native so I can’t tell you how proud I am to see Detroit on the list. We are always on the “other” list… Either way it does show you the incredible rebound Detroit is making and the amazing opportunity it presents to investors looking for solid returns in real estate. A few other articles you may want to check out are as follows: Hottest Real Estate Submarkets of Detroit Michigan Find the Capital’s Seven Keys to Flipping Houses The Best Ways to Make Money When Flipping Houses in Detroit Michigan If you’d like to learn more about how Find the Capital can help you get into the house flipping business simply click here and let us know. We’d enjoy the opportunity to help! For the full article click the following link: http://www.marketwatch.com/story/americas-10-hottest-housing-markets-2013-08-14 “It’s Official…The REAL ESTATE recovery has begun!” So how does the every day investor take advantage of one of the greatest investment opportunities of a lifetime? Check out this FREE Video on The Individual Investors Guide to Investing in Commercial Real Estate! Don’t Be Left Behind…..! ...
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Article by, Brent Virkus of Find the Capital and TRiTON Capital Advisory As you may know I’ve spent over 20 years in the real estate and investment business managing stock portfolios, flipping houses and developing commercial real estate. All in all I’ve been directly involved in a little north of $1 billion in real estate transactions. Needless to say I’ve learned a lot over the years…both good AND bad. A recent article posted on Market Watch highlighted Detroit MI as one of the 10 fastest growing residential markets in the country. In fact, we came in at number 7. The growth Detroit is experiencing offers incredible opportunity in the house flipping business. We’ve even seen a study that indicates their is demand for another 10,000 residential units over the next five years. One of the questions we get most frequently is what is the best way to make money flipping houses. So in this article I thought I would highlight the two strategies we use to produce consistent results. First you need to make sure you are buying a property at a significant discount to market value. Most importantly you need to make sure you have the ability to add value to that property. A good article to read is Find the Capital’s 7 Keys to Flipping Houses. In this article we outline exactly how we underwrite and structure our deals. So at this point I’m going assume you know how to acquire the house and add value to it and are at the point you want to know exactly how to make money on the Flip. There are really two simple exit strategies you should consider: Sell the house to an home owner looking for a turn key property. This is the simplest way to make money. You take a house that needs significant renovation work. Then buy it at the right price, fix the problems and sell it to a home owner looking for a turn key property to move into. This is your classic flip home scenario. Sell the house to an investor. In this situation, you buy the house, add value to it (i.e. fix it up) and then put a renter into it. At...
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Article by, Brent Virkus of FInd the Capital and TRiTON Capital Advisory Since Detroit was allowed to file bankruptcy, there has been a lot of attention from the country on the city’s future and how it will impact the residential real estate market in Detroit. As a local to Detroit and a lifetime Michigan native, I thought I would share what has been happening in the city and how it is impacting residential real estate. The biggest impact on the city has been Dan Gilbert’s focus on buying up Detroit based real estate and relocating his various companies to the city. This has also drawn other companies to relocate to the city bringing even more young people to the city. Some of the most noteworthy companies located in the city are: General Motors Quicken Loans Compuware Chrysler DTE Energy Wayne State University The recent increase in companies moving to he city has caused an incredible rise in demand for residential units. In fact, Occupancy levels in the city are close to 100% and according to Market Watch residential prices have increase over 30% in the past 12 months! Market Watch even ranked us the 7th fastest growing city in the country. We’ve even seen studies that highlight there is demand for another 10,000 residential units over the next 5 years in the city of Detroit. Things are so strong in the rental markets that higher end apartment buildings are getting close to $2 per foot, which is significantly higher than the suburbs. As a real estate investor, this brings great opportunity for both developers of multifamily and people looking to renovate and flip houses. The following is a summary of the hottest areas: The Woodward strip from downtown to mid-town. This strip basically starts at the General Motors and Quicken Loans headquarters through the entertainment district which includes Tigers Stadium, Ford Field and where they will be building the new Red Wings stadium. The strip then continues to Wayne State University. Corktown. This is the oldest village in the city of Detroit where the old Tigers Stadium was located. Corktown has a very unique character to it as it is made up of mainly historical single family residences. Rivertown....
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