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1. Get to the Point as Quick as Possible Web pages must be designed to facilitate the ease of reading content through the effective use of colors, typography, spacing, etc. What you can do: Get to the point as quickly as possible. Cut out unnecessary information. Use easy-to-understand, shorter, common words and phrases. Avoid long paragraphs and sentences. Use time saving and attention grabbing writing techniques, such using numbers instead of spelling them out. Use “1,000” as opposed to “one thousand,” which facilitates scanning and skimming. 2. Use Headings to Break Up Long Articles Internet readers inspect web pages in blocks and sections, or which is called “block reading.” That is, when we look at a webpage, we tend to see it not as a whole, but rather as compartmentalized chunks of information. We tend to read in blocks, going directly to items that seem to match what we’re actively looking for. What you can do: Before writing a post, consider organizing your thoughts in logical chunks by first outlining what you’ll write. Use simple and concise headings. Use keyword-rich headings to aid skimming, as well as those that use their browser’s search feature (Ctrl + F on Windows, Command + F on Mac). 3. Help Readers Scan Your Web Pages Quickly Web users tend to skim content, so designing and structuring your web pages with skimming in mind can improve usability (as much as 47% according to research). What you can do: Make the first two words count because users tend to read the first few words of headings, titles and links when they’re scanning a webpage. Front-load keywords in webpage titles, headings and links by using the passive voice as an effective writing device. Place important information at the top of your articles. 4. Use Bulleted Lists and Text Formatting Users fixate longer on bulleted lists and text formatting (such as bolding and italics). These text-styling tools can garner attention because of their distinctive appearance as well as help speed up reading by way of breaking down information into discrete parts and highlighting important keywords and phrases. What you can do: Consider breaking up a paragraph into bulleted points. Highlight important information in bold and italics. 5. Use Visuals Strategically Photos,...
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The Top 4 Mistakes NOT to Make on LinkedIn Compared to Facebook, Twitter, Tumblr and Instagram, LinkedIn really has a special designation: professional networking. And there is a difference between professional and personal networking, I see the same mistakes over and over! And, on LinkedIn, those faux pas can damage your career. In fact, data shows that LinkedIn is especially helpful when it comes to landing higher-paying jobs—”informal recruitment” is a favorite of hiring managers aiming to fill positions up there on the pay-scale. So whether you’re hunting for a new job, making the most of the one you have or just looking to learn about professional possibilities, avoid these four big LinkedIn mistakes: 1. Not Using a Picture One of the biggest mistakes I see is no photo. Do you know that you are seven times more likely to have your profile viewed if you have one? Like a house that’s on sale, the assumption is that if there’s no photo, something’s wrong.If you leave a networking event with a handful of business cards, intending to follow up on LinkedIn, it’s much harder for you to remember who’s who without pictures. A missing photo can easily lead to missed connections. 2. Putting Up the Wrong Picture No dog, no husband, no baby! Your photo is meant to show you at your professional—not personal—best. Especially for mothers getting back into the workforce, a picture of their child doesn’t convey that they’re ready for a full-time job. 3. Another photo blunder Misrepresenting your appearance. I see older people who are worried about age discrimination use a photo of themselves in their 30s, but an interviewer wasn’t expecting them to look so different. And instead of listening to your answers, the interviewer will think you’re deceptive. Unless you’re getting hired for a modeling gig, people are just looking for energy, which you can communicate through great posture, open eyes and a smile. In fact, HSN Beauty found that, when paging through LinkedIn profiles, 19% of recruiters look only at your profile picture. 4. Skipping the Status Between Twitter and Facebook, people have a pretty good idea of what you’re up to socially. But your LinkedIn status is the right place to update your network about your professional accomplishments and progress. You could be updating...
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Words are powerful, Article by Lisa Virkus They can move us, engage our emotions in ways we don’t even realize and persuade us to take a course of action we may not have ordinarily taken. That is why the words you use to help you tell the story of your products and services are so important. They can be the difference between telling and selling, and someone browsing or buying. Fortunately, there are some words and phrases that have been tried and tested to help boost engagement and conversions regardless of your industry. So to help you, here are seven words I’ve found to be extremely effective, regardless of who or what I’m writing about. 1. “You” No word in marketing is, or ever will be, as powerful as the word “you”. The more you can make your marketing about your target audience, and their needs, their problems, their desires and their frustrations the more effective it will be. Remember your potential customer doesn’t care about you – at first anyway, they want to know what is in it for them and how you can solve their challenges and meet their needs like no one else can. With this in mind, one of your main objectives when writing your marketing material should be to use the word “you” as many times as possible. Customer focused words like “you” should appear at least twice as many times as self-focused words like your business name, “we”, “us”, “ours”, “me” or “I”. 2. “Guarantee” When you are willing to back your own product or service with a guarantee, particularly a 100% money back guarantee, you minimize the risk for your customer and give them a sense of safety and security at the time of purchase. Offering a guarantee can also help you persuade your potential customer into feeling like they have nothing to lose and everything to gain by buying from you. 3. “Free” While some marketers over the years have questioned whether the word “free” is still effective in marketing, the fact remains that we all love freebies. The impact of the word, however, depends greatly on what it is linked to. “A free quote” for instance, isn’t a good “free” incentive. Let’s...
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Article by, Dynamic Advisory Solutions 10 YEARS LATER : HOW REMOTE BUSINESS CONSULTING IS CHANGING BUSINESS, Article by Ren Carlton I own a car. In fact, I own two. But I don’t tinker with my own vehicles. Mostly because I can’t afford the tools, the time or the brain-power to know what is needed across two Makes and Models. Not only that, but I am so used to my own vehicles, and the way they run, that I overlook glaring issues any new observer might easily recognize. That is why I take my cars to a mechanic. Now, you probably think that everything is running smoothly in your small business. You might be right. But even a well-oiled machine still needs a mechanic to run diagnostics, check levels and red line it for good measure. After all: how do you know that you’re headed in the right direction for the fiscal report? And are you sure the Six Sigma launch you had that potluck around has really made a difference? No matter how well you think you’re doing: you need a check-up. That is why you need a business consultant. Business Consulting is like car maintenance. For over ten years business consulting has been a staple in any company worth its weight. The Consultant is your mechanic. There to fix and prevent process issues. But more than that: they should make you more money. A good mechan—er, consultant will bring changes that translate into a fatter bottom line… But don’t go hiring any old Schmuck in a suit. Read on. Despite a good run since ‘03, there was a plateau in business consulting about 4 years ago, mostly due to costs and office politics (It seems businesses don’t like tinkering on themselves). Internal consultants and managers are too close to the problems to effect real change. This produced lack-luster results, causing business consulting to level out in 2009 (along with everyone’s 401k…) when companies were scrutinizing every penny. Another thing that makes having an internal business consultant a gamble is that there is no way to quantify their profitability. Another person on payroll can easily get lost in the shuffle come payday. Not to mention: certain companies were nothing but consultants. And we all know...
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Video by Entrepreneur If your business still doesn’t have an account on Google+ then you’re most likely missing a big opportunity when it comes to improving how your site appears in Google search results, according to Search Engine Land editor Danny Sullivan. The search engine tracks what happens on Google+, so the number of shares and +1’s your content receives are now appearing in Google’s search results. Also, the more pages you are “friends” with or conntected to, the more likely your business is to show up as a recommended search, Sullivan...
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In this video, popular blogger Chris Brogan shares examples of successful ways business owners are using Google+. “What Google+ is turning into is a place where people connect on [common] interests, and anything you share in Google+ to the public domain immediately gets picked up in Google the search engine,” says Brogan, president of Human Business Works, a small-business education and growth company....
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