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Aaron Aders: Aaron is co-founder of DigitalRelevance™, a national leader in earned media and inbound marketing services. Building on more than a decade of Internet marketing experience, Aaron steers the strategic vision behind DigitalRelevance market research and collateral. @drelevance You can’t just set up your website and call it a day. Here’s how to make the best design, and how to use the information your site gathers. With the proliferation of smartphones and web review sites, every small business owner knows the importance of maintaining a strong online presence. Outsourcing design work to a talented web artist or firm often makes sense given the complexities of website design and the increased customer traffic that can follow. But many business owners miss a crucial follow-up step they can undertake themselves: Once a solid website has been established and the visitors are flowing in, it’s critical to take a step back and sift through the data to see who is visiting the site, and more importantly, what they are doing once they show up. As recently as five years ago, it might have cost thousands of dollars to hire talented professionals to do this– data miners to dig into your referral traffic and click-through rates, and analysts to conduct eye-tracking studies. But over the last couple of years, a number of nimble, cost-effective options have surfaced for the non-technical do-it-yourselfer. Web Analytics Web analytics is the process of analyzing and optimizing the behavior of visitors to a website. When properly applied, it can increase the number of visitors, retain, or attract new customers and maximize visitor spend. Many website owners first turn to the biggest source for information about website visitors: Google. Google Analytics is an incredibly detailed and free basic service that generates statistics about a website’s traffic and traffic sources and measures conversions and sales. The biggest drawback of Google Analytics is its complexity. There is a wealth of options and data to pore over, and it can prove overwhelming to business owners and digital marketers who lack the time or training to use the tool properly. Doing It Yourself Other companies have stepped in to provide easier solutions. Los Angeles-based start-up SeeVolution provides website owners with simplified visual tools that aggregate user behavior...
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Every minute, around 72 hours of new content is uploaded to Youtube, according to Kathleen Grace who runs YouTube Space LA, a Los Angeles-based production facility designed to give YouTube creators a physical space in which to collaborate and produce video content. Breaking through all that noise is a challenge for entrepreneurs, which is why it’s critical to decide who your audience is and why people would share your videos from the start. Grace and Liam Collins, the space’s director, discuss the importance of collaboration in helping to build a Youtube following and develop new ideas. Their facility not only provides Youtube creators with studio space, it also hosts events and workshops including labs on key verticals like comedy and beauty. What does it take to start a successful Youtube channel? From the importance of authenticity to not being too precious about your early content to being willing to “fail fast,” Grace and Collins discuss the most important factors to keep in...
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Article by, Brian Tracy This is it: this is your year to set and achieve sales goals higher than you ever imagined. If you haven’t taken a look at the key mindset shifts I describe in this article, you’ve been selling yourself short. Make the decision NOW to supercharge your sales results, starting right now. This is a wonderful time to be alive and working in the profession of selling. Regardless of the ups and downs of the economy or temporary changes in your industry, there have never been more opportunities for you to achieve more of your goals-and enjoy a higher standard of living-than exist today by selling more of your products and services in the marketplace. Step 1. Commit to Excellence Ambitious people have one remarkable characteristic in sales. They dream big dreams. They have high aspirations. They see themselves as capable of being the best in their fields. They know that the top 20 percent of salespeople make 80 percent of the sales, and they are determined to be among that top group. Step 2. Act As If It Were Impossible to Fail Fear, uncertainty, and doubt are, and always have been, the greatest enemies of success and happiness. For this reason, top salespeople work continually to confront the fears that hold most salespeople back. The two major fears that stand as the greatest obstacle on your road to success are the fear of failure, or loss, and the fear of criticism, or rejection. These are the major enemies to be overcome. Step 3. Put Your Whole Heart into Your Selling Selling has often been called a transfer of enthusiasm. The more enthusiastic and convinced you are about what you are selling, the more contagious this enthusiasm will be and the more your customers will sense it and act on it. Human beings are primarily emotional in everything they so and say. This is why caring is a critical element in successful selling. Step 4. Position Yourself as a Real Professional Top salespeople see themselves as consultants rather than salespeople. They see themselves as advisors, helpers, counselors, and friends to their clients and customers. They see themselves as problem solvers more than anything else. Step 5....
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Video by, Daymond John Daymond John, the founder of fashion brand FUBU and an investor on reality television showShark Tank, sits down with Behind the Brand host Bryan Elliott to discuss his background and business philosophy. Raised in Queens, N.Y., John became frustrated in the 1980s that designers weren’t making clothes for the inner-city kids who loved rap music. He made 10 FUBU T-shirts and persuaded hip-hop artists such as LL Cool J to wear them in their music videos. After showcasing them in 40 videos, “people thought I was this huge company, when I was a waiter at Red Lobster with 10 T-shirts in my basement,” John says. Over the past 25 years, John has experienced wins, losses and more than a few epiphanies. “As an entrepreneur, you never stop learning,” he says. “I’ve failed way more than I’ve succeeded.” He says one of his worst mistakes was expanding beyond what he was good at. Once, he decided to make a music album to gain exposure. But his team didn’t know the business and “were spending money like drunken sailors.” It turned out to be a bad investment. Now, he expands his brand by partnering with the right people and grows his business through carefully calculated goals and formulas...
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Article by, Dave Lavinsky If you don’t know Peter Drucker, you should: he’s known as the man who invented modern business management. He wrote 39 books on the subject and is widely regarded as the greatest management thinker of all time. And Peter Drucker is credited with two of the most important quotes in business management. Here’s the first: “If you can’t measure it, you can’t improve it.” When you think about this quote, it should immediately become apparent how true it is. Because, if you can’t measure something, and know the results, you can’t possibly get better at it. For example, it’s nearly impossible to lose weight without stepping on a scale once in a while to measure your results – if you don’t, you have no idea if you are succeeding or not. Or it’s like trying to improve your golf game, but never keeping score, so you don’t know if you’re actually getting better or not. Makes sense, right? Now, in business, Drucker’s quote is particularly true. If you can’t measure every part of your business, you can’t manage or grow it. For example Do you know the number of new website visitors you received in the last 30 days? And do you know what percentage of them turned into new paying customers? And do you know how the level of satisfaction among your customers has fluctuated over time? And do you know the precise average lifetime value of your customers? There are nearly 50 questions such as these that measure each aspect of your business. And if you don’t know the answers, if you can’t measure them, then you can’t possibly manage or improve them. And that’s why your sales are too low, profits are too low, employee performance isn’t high enough, and you need to work too hard and can’t take enough time off. Now, let’s move on to Peter Drucker’s second famous quote: “Management is doing things right; leadership is doing the right things.” Let’s start with the first piece of this critical quote. “Management is doing things right.” Well, as we learned from Drucker’s first quote, you can’t manage and you can’t do things right in your business if you’re not measuring...
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