Videos

Entrepreneurial Lessons from Mark Zuckerberg

By Lisa Virkus on Apr 13, 2013 in Running Your Business, Sales and Marketing, Videos | 0 comments

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“How Did we Grow Our LinkedIn Presence to one of the… TOP 1% MOST VIEWED PROFILES on LinkedIn?” Watch this FREE Video Presentation on how we used LinkedIn Build Several Multi-Million Dollar Companies…. About the Author: Zach Bulygo is a blogger for KISSmetrics, you can find him on Twitter here. Bring up Mark Zuckerberg in conversation and you’ll hear a narrow range of conversational topics. People discuss his young age, wealth, Facebook’s early days, or his clothing choices. But what gets lost is his entrepreneurial abilities. Zuckerberg is a great CEO. He successfully made the transition from startup CEO to corporate CEO. He didn’t do it without errors. Many have documented Zuckerberg’s mistakes. But what young CEO doesn’t make mistakes? It’s an important part of the job. Zuckerberg himself is quite honest about his slip ups and seems to embrace them. Listen to Zuckerberg discuss the early days of Facebook, and you’ll hear him say that he knew he wanted to get into tech startups, but he never thought it was going to be Facebook. He figured a social network would be built by a big, multi-billion dollar tech corporation, not him. Now, nine years after Facebook’s launch, it has become its own multi-billion dollar empire. Facebook has done a lot of things right. It scaled well (unlike Friendster), has a great UI (user interface) (unlike MySpace), and always has been iterating, a trademark of many top companies. There are a few things we can learn from Zuckerberg and his relatively short stint as CEO. Let’s look at what drives Zuckerberg and how his team at Facebook is changing the world for the better. Businesses Need to Have a Higher Purpose Facebook was never meant to be a company. In fact, in his letter to shareholdersit’s the first thing Zuckerberg writes: “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.” He says at a later talk: “I feel like it’s really hard to decide to start a company. [I didn’t start] Facebook to start a company, I started it because I really wanted this thing personally and I believed that it should exist globally although I...

New to Digital Marketing? How to Keep Face Time with Customers!

By Lisa Virkus on Apr 8, 2013 in Running Your Business, Sales and Marketing, Videos | 0 comments

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“How Did we Grow Our LinkedIn Presence to one of the… TOP 1% MOST VIEWED PROFILES on LinkedIn?” Watch this FREE Video Presentation on how we used LinkedIn Build Several Multi-Million Dollar Companies…. Article...

Seven Business Goals of Social Media…and How to get Started

By Lisa Virkus on Mar 29, 2013 in Sales and Marketing, Videos | 0 comments

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“How Did we Grow Our LinkedIn Presence to one of the… TOP 1% MOST VIEWED PROFILES on LinkedIn?” Watch this FREE Video Presentation on how we used LinkedIn Build Several Multi-Million Dollar Companies…. Many business owners become overwhelmed when attempting to figure out how to use social media to grow their business. But they don’t have to, according to Jason Falls, author and CEO of Louisville, Ky.-based Social Media Explorer, a social media marketing, digital marketing and public relations consulting service. “In order to understand what you want to accomplish with social media, you first have to understand what’s possible,” Falls says. He encourages entrepreneurs to first identify one or more of these seven business goals for social media before even getting started: 1: Enhancing Brand Awareness 2: Protecting Your Reputation 3: Enhancing Your Public Relations 4: Extending Your Customer Service 5: Building a Community of Advocates 6: Facilitating Research and Development 7: Driving Sales and Leads In this video, Falls shares examples of strategies business owners can use to achieve their social media goals. “It’s not always about dollars. I think that’s something people get caught up on when they start using social media,” Falls says. “They’re like, ‘Okay, I’ve got a Facebook page, a Twitter account and a blog, so where’s the money?’ Well, you’ve got to figure out what you want to use social media for strategically and approach it like you would any other business...

Getting Started on Twitter and Facebook As a Business

By Lisa Virkus on Mar 29, 2013 in Sales and Marketing, Videos | 0 comments

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Social-media expert Jason Falls talks about an easy approach for testing waters on Twitter and Facebook. Social media is often too “me focused” he says. “People aren’t interested in your catalog, they’re interested in your expertise,” says Falls, who is CEO of Louisville, Ky.-based Social Media Explorer, a social media marketing, digital marketing and public relations consulting service. “They look to you as an industry resource. And then when they’re ready to buy, you have clear calls to action on your blog or in your twitter stream that say, ‘Hey, if you’re interested in purchasing something, here’s a link to go purchase it.’ ” “How Did we Grow Our LinkedIn Presence to one of the… TOP 1% MOST VIEWED PROFILES on LinkedIn?” Watch this FREE Video Presentation on how we used LinkedIn Build Several Multi-Million Dollar...

Negative Thoughts That are Killing Your Sales…and How to Turn Them Around

By Lisa Virkus on Mar 29, 2013 in Sales and Marketing, Videos | 0 comments

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