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Article by Brent Virkus Senior Managing Director of Find the Capital and CEO of TRiTON Capital Advisory We are constantly getting the same question from our clients and followers… What exactly does “hashtag” this and “hashtag” that mean exactly? To help clear up this whole “hashtag” question/curiosity, we found a article that sheds some light on the subject. The article was written by Tim Mcmullen. Tim is founder and executive creative director of Redpepper. We hope you enjoy… ___________________________ Whether they entertain, confuse or annoy you (or some combination of the three), hashtags do one thing 100% of the time: they make ordinary social media posts clickable. And that means two very important things for brands: your original content becomes searchable, and you have a new opportunity engage your social audience every single time you post. On planet Twitter, hashtags create instant real-time news feeds out of thin air, from first aid and safety responses after #SuperStormSandy to waiting for the #RoyalBaby to make his appearance. Instagram hashtags solicit, through a trendy vintage filter, spontaneous visual testimonials about your brand or event. Facebook, unfashionably late to the hashtag party, is a prime spot for using hashtags as a rallying cry for your cause – even if your cause is a Midnight Madness sale on mattresses. Regardless of the social platform, every hashtag you use should have a job, and you should know what that job is before you hit “post.” Six Ways to Use a Hashtag: 1. To Find New Fans. Your audience clicks on a hashtag for one simple reason: to find more content related to what they’ve just seen. If you want to be there when they search, it’s time to get familiar with the pound sign. That means using your own custom tags to serve up brand-specific collections of posts (think #BobsAwesomeCoffee), and putting some SEO-like strategies in place (think #BrooklynCoffeeShop or #FortGreene) to make sure your posts – and your fans’ posts—show up when someone gets curious and clicks. 2. To Rally Support. If there’s one thing social media users love, it’s showing their support for a cause. When big-box brand Target teamed up with do-good organization FeedUSA, shoppers were more than happy to tell...
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Article by Guy Kawasaki, In his book, What the Plus! Google+ For the Rest of Us, author Guy Kawasaki details strategies, tactics and time-savers to create an effective presence and attract followers, engage the right people, and promote your brand. In this edited excerpt, Kawasaki explains how to get started on Google+, which has garnered over 250 million active users since its beta test in June 2011. Since Google can divert the river and owns the playing field, you may find it hard to avoid Google+. Here’s how to get started: Sign up for a Google account that enables you to use all the Google products. Keep your name simple, which will make it easier for people to remember you and find your Google+ post. The next step is to find people to “circle.” When you’ve circled approximately 50 people, Google+ gets really interesting. This process will only take a few minutes but will yield many hours of enlightenment, engagement, and enjoyment. Google+ provides multiple options to get started. First, you can click on “Find people” to search for people you already know. Don’t be disappointed if all your BFFs (best friends for life) aren’t already on Google+; this is a chance to make new BFFs. Second, you can click on categories of people, such as “Entertainment” or “Fun & Interesting.” Google compiled a list of “Picks” based on the fame and level of activity of the people. You can add these entire preselected circles or individual people. There are a few simple ways to decide whether to circle someone: Does the person have a pleasant profile photo? The lack of a profile photo indicates that the person is clueless, a newbie, or a spammer. When there is a photo, you can infer a lot about the person. How many people have circled the person? Lots of followers doesn’t necessarily mean the person is worth circling, but it’s a pretty good data point. There’s usually a bad reason someone only has a handful of followers. When was the last time the person shared a post? This will show if the person is active on Google+. There’s no sense following someone who isn’t active because the purpose of circling a person is to generate interaction. Are...
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Article by, Allen There are many employees who hate working under their boss and feel that owning their own business will certainly muster their courage and confidence. You can take control over your finances, set goals, reach them and also enjoy the satisfaction of accomplishing what you aim at doing. The current economy has been tough, especially for the small business owners and starting a business of your own, when there are people who have lost their jobs and have been forced to look for new jobs, is something that can’t be dreamt of. As you need a lump sum amount to start off with a new business venture of your own, you often hesitate. Who will offer you funding for your business? How will you manage to start your business without taking out numerous business loans? Are there any tips that you can follow in order to get started? Read on the remaining concerns of the article, if you want to educate your knowledge on the same. Save religiously before starting your new business: Too often it is seen that people move forward to starting a business without enough savings and they take out loans from family, friends, from the bank or from the SBA. All they expect is that they will start repaying the loans with the amount that they accumulate as their profits. Little do they realize that it takes months and years to make enough profit with which you will be able to repay the business loan lenders. As soon as the lender discovers that the business isn’t generating a huge revenue, they will deny to renew it for another year. Therefore it is certainly better to save enough money before starting off with your new business. Start your business on a shoestring budget: Yes, you might have dreamt of taking big business decisions but when it comes to reality, you should think small. Don’t rent a house when you have options of working somewhere else. Studies reveal that all those people who start their business on a very small budget are the ones who flourish later on. They’re the ones who create their goods and services with sweat than cash. Don’t take luxurious business...
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Article by, Allen Home investment made easier with 5 important tips Fact that the economy is showing some improvements even if they might be small, has actually got the investors toying with the idea of jumping onto the residential real estate bandwagon again. The low prices make it an all the more beneficial time to actually do so. Now, even though prices might be good to you, fact remains that the days of quick and easy financing have long been over. Plus there’s a really tight credit market out there which makes it all the more difficult to actually secure loans and that too for investment marketing. Now all this can be within your reach when looking to make some home investments if you incorporate some creativity and preparation. 5 Important tips on home investment Well, since you’re looking to seek out financing and that too for residential investment property, then it’s always advisable that you’re equipped with some handy tips to make the process more enduring for you. Check them out. Know your financial standing: The first and foremost thing you should follow is to be careful of the factors that are influencing the terms of a loan when it comes to a residential investment property. For instance, you should make it a point to check your credit score. If it’s below 740, then it can actually begin to cost you additional money, that too for the same rate of interest. Or perhaps you might have to pay a higher rate of interest. You should also check for the kind of reserves you’ve got that’ll pay for all your expenses, both personal as well as investment related. Be prepared for a hefty down: Understand this for a fact right from the beginning that mortgage insurance won’t really cover for home investment properties. This is essentially the reason why you should be prepared to put down a 20 percent down payment at least. This is the best way to secure traditional financing and if you can amass more down payment, say on the lines of 25 percent, then you could even get a lower rate of interest. Look for owner financing: Of late the practice of seeking owner financing...
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Article by, Brent Virkus of Find the Capital and TRiTON Capital Advisory Find the Capital is known for two distinct things…Our Industry Leading Marketing Matrix System and Supplying our followers with Capital to expand and grow their business. We’ve been getting a lot of questions regarding our Retail Capital Financing program and how it compares to other types of business funding. So we thought we would provide you a simple chart outlining exactly how our Retail Capital Financing compares to other sources of funding: What Exactly is a Merchant Cash Advance Program? A merchant cash advance is an alternative source of financing for small businesses who can’t get a traditional bank loan. If a business can’t get a bank loan, a merchant case advance is a viable alternative if a business has a cash flow problem and an immediate need for cash. Banks have been tight with their money since the beginning of the credit crisis in late 2007. As time as passed during the recession, credit has just gotten tighter. Recently, the Obama Administration strongly urged both large and small… Click here to read on! Looking for Capital? Submit Capital...
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