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Why is Mobile Marketing Such a Big Deal? Check out the Statistics…

Why is Mobile Marketing Such a Big Deal? Check out the Statistics…

By on Jan 25, 2013 in Sales and Marketing | 0 comments

All statistics are for the United States:


  • 95 – 98% of text messages are read within minutes of receipt.*
  • 86% of consumers send or receive a text message every week.1
  • 30% of consumers interact with a brand via text message.1
  • 2.12 Trillion text messages are sent every year! (Summer 2011)3
  • There are over 320 Million wireless subscribers in the US (Summer 2011).3
  • Nearly 30% of US households no longer own a landline (Summer 2011).3
  • Only 40% of consumers own smartphones (Fall 2011).2
  • Text messaging is still the largest mobile marketing channel by revenue (2011).4
  • Mobile coupons are ten times more likely to be redeemed than traditional coupons.5
  • 72% of consumers say they have seen a QR code, but nearly 30% do not know what it is.6
  • Only 5% of American adults actively scan QR Codes (this number rises to double digits for younger groups).7


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“What is Mobile Marketing and Will it Work for me?”

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*) Multiple sources including

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